Ethics
        
        
            Ethics

Inspire, innovate and act - by putting our energy in the right places, together, we can create a revolution. 

Inspire, innovate and act -
by putting our energy in the right places, together, we can create a revolution. 

Our Values

Our love for mother earth drives us to operate in harmony with nature.

We place eco-friendliness over mass production, using consciously sourced natural fibres while ensuring we work to replenish the resources that we use. The result is concise and considered collections that transcend trends and will be cherished for years to come.

We’re committed to cultivating change through raising awareness and providing philanthropic support to those in the greatest need. What is profit without purpose? We are extremely proud of the charities we support and our achievements in giving back. 

We lead with innovative practices, partnering with trusted makers around the world who share our vision for the future. This is a journey and there is always room for improvement, we are constantly working to innovate and refine our environmental and ethical processes.

Transparency and awareness is an integral part of creating a sustainable future. We aim to empower our staff, suppliers and our Auguste women around the world to cherish themselves and the planet.

“As a mother, it is inherent in me to create a future that can be enjoyed for generations to come. In wanting to be a good role model to my two daughters, it is incredibly important to create a business that operates in harmony with the environment and empowers others to do so.”

Our Story

Inspiring women to cherish themselves and our planet, Auguste is an Australian lifestyle brand.

Built on a foundation of environmental consciousness and driven by a sense of self-empowerment, we create timeless products that pay homage to the beauty of femininity.

Dreamt of in the heart of Byron Bay and founded by Ebony Eagles in 2015, we take inspiration from our favourite eras of fashion: from 70s prints to 80s details to 90s silhouettes, incorporating nostalgia and a love for all things retro to create future vintage pieces.

All of our garments are proudly designed here in Australia by our beautiful team of Auguste women and produced ethically by our incredibly talented family working in our factories around the world.

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Our Pledge

When we all work together 1% counts! In 2016, Auguste joined 1% For The Planet - representing a global network of businesses, individuals and nonprofit organisations tackling our planet’s most pressing environmental issues. 

We pledge to donate 1% of our annual sales to help fund a diverse range of environmental organisations so that collectively they can be a more powerful source in solving the world’s problems. These charities are close to the heart of our founder, Ebony Eagles and align with our commitment to corporate responsibility.


"I think of it as a kind of "earth tax" for being polluters and using up natural resources. I believe that all of our taxes should be resource taxes."
Yvon Chouinard – Founder of 1% For The Planet

Our other initiatives

1% For The Planet is our commitment to accountability and continuous contribution to environmental causes however, there are always saddening events that call for immediate action and aid. 

One Tree Planted

One Tree Planted is a non-profit organisation facilitating a greener type of growth, planting millions of trees globally through local partnerships. Since 2019, Auguste and One Tree Planted have offered you the option to add a tree to your cart for just $1.50, and we match your donation one for one. With your help, our little green thumbs have planted 17,000 trees from the Gold Coast to Grafton, creating an uninterrupted pathway for our native Koalas to live and graze along the way.

NSW Rural Fire Service


        
            
        Image: @dale_appleton

The deadly Australian bushfire season of 2019/2020 was worse than we had ever seen before. More than 2400 homes were destroyed in New South Wales alone, over 5.5 million hectares in the state burned, over a billion animals perished, and our volunteers were relentless.

To support the tireless efforts of the New South Wales Rural Fire Service, Auguste donated 100% of sales for 24 hours to aid the firefighters and their heroic work.

Koala Adoption

The devastating Australian bushfire season of 2019/2020 saw approximately a third of the wild Koala population perish in the fires. In response, Auguste sponsored fifty wild koalas with the Port Macquarie Koala Hospital, a wildlife rehabilitation facility dedicated to saving the lives of our precious koalas. Each adoption assists in rescuing and treating injured koalas, their release back into the wild and the conservation and expansion of those habitats.

UN Women

A global champion for gender equality, UN Women is the United Nations entity established to accelerate progress to meet the needs of women and girls worldwide. In 2018, Auguste released a limited edition UN Women tees as a call to action to unite women in the push for gender equality. In partnership with UN Women, we donated 100% of the retail price of each tee to help continue their crucial work.

Orangutan Outreach

Over the last 30 years, it is estimated that the Bornean orangutan population has declined by more than 75%, with roughly only 54,000 left in the wild. Having called Indonesia home for over a decade, this is an issue that is very close to our founder’s heart. In 2016, Auguste began supporting charities like Orangutan Outreach, Borneo Orangutan Survival Foundation and the Orangutan Land Trust - working to conserve these beautiful creatures.

International Animal Rescue

The welfare and health of animals all over the world is a concern we all should actively share, particularly in a time when habitats are increasingly threatened by human intervention. Founded as an animal rescue program, the International Animal Rescue is a recipient of our support through our partnership with 1% For The Planet. Their mission to create a world where animals and humans coexist in a sustainable ecosystem is one we’re proud to contribute to on an ongoing basis.

Great Barrier Reef

Being a brand that calls Byron Bay home, we cherish the ocean. The Australian Marine Conservation Society works to reduce fatal coral bleaching and protect the Great Barrier Reef from land erosion, industrialisation and sediment runoff. Since 2017, Auguste has supported the AMCS through our partnership with 1% For The Planet, along with our Protect Our Reef tee. 100% of the retail price was donated to AMCS.

Borneo Orangutan Survival

In 2017, we ran the ‘90 Days of Change’ campaign to support Borneo Orangutan Survival - we sponsored an orangutan adoption on behalf of an online customer every day for 90 days. When an infant orangutan is taken away from its mother, they do not learn the necessary survival skills. The BOS team dedicates itself to providing these skills so that they may return to the wild.

Our Fabrics

The road to sustainability starts with a choice, every day we choose to create the change we wish to see in the world. We choose to work with the most sustainable fibres we can while staying true to the quality of our pieces. We are always reviewing the fabrics we use, how they are sourced and the manufacturing methods to ensure our environmental and ethical processes are sustainable and fair.

Cotton

Malvaceae

A natural cellulosic fibre which is 100% biodegradable, cotton is an environmentally friendly fabric that’s extremely durable, breathable and hypoallergenic – but we use cotton less frequently at Auguste and will continue to do so until we find a trusted organic cotton source. We do believe however that organic cotton is the way of the future, and feel as though it is incredibly important to support organic cotton farmers and the demand for this kind of certified material.

Rayon

Regenerated cellulose

We use rayon for most of our ranges and never stray far from this fabric. Not only is the hand-feel incredibly soft, the weight of it hangs gently from the body, putting comfort and timelessness hand-in-hand. This breathable fibre is made from regenerated wood pulp – a manmade renewable plant material that is a natural cellulose-based raw fibre with a silk-like aesthetic and a soft drape. An added bonus is that is uses half the energy to produce than cotton, enabling us to tread a little lighter on our Earth.

Econyl®

Regenerated Nylon

Soft, strong and good for the planet, ECONYL® is the perfect choice for our swimwear. The recycled polyamide is 100% regenerated from pre- and post-consumer waste, including discarded plastic, fishing net and fabric scraps. This waste, destined for landfill or to spend years causing havoc in our oceans, is instead processed into superior quality Italian nylon that’s twice as resistant to chlorine, suntan creams and oils over standard swim fabrications – and certain to be enjoyed for years to come.

Learn more about ECONYL® here.

Linen

Linaceae

A natural cellulosic fibre which is 100% biodegradable, cotton is an environmentally friendly fabric that’s extremely durable, breathable and hypoallergenic – but we use cotton less frequently at Auguste and will continue to do so until we find a trusted organic cotton source. We do believe however that organic cotton is the way of the future, and feel as though it is incredibly important to support organic cotton farmers and the demand for this kind of certified material.

Cupro

Cellulose fiber

Feels like silk, breathes like cotton – what isn’t there to love about cupro. A regenerated cellulose fibre derived from cotton linter (the ultrafine silky fibres that stick to the seeds of the cotton plant after it has been ginned), it is silky soft and regulates body temperature. Furthermore, the closed loop production means that the water used in the processing can be reused as the ammonia used can be easily extracted from the water.