A natural cellulosic fibre which is 100% biodegradable, cotton is an environmentally friendly fabric that’s extremely durable, breathable and hypoallergenic – but we use cotton less frequently at Auguste and will continue to do so until we find a trusted organic cotton source. We do believe however that organic cotton is the way of the future, and feel as though it is incredibly important to support organic cotton farmers and the demand for this kind of certified material.
We use rayon for most of our ranges and never stray far from this fabric. Not only is the hand-feel incredibly soft, the weight of it hangs gently from the body, putting comfort and timelessness hand-in-hand. This breathable fibre is made from regenerated wood pulp – a manmade renewable plant material that is a natural cellulose-based raw fibre with a silk-like aesthetic and a soft drape. An added bonus is that is uses half the energy to produce than cotton, enabling us to tread a little lighter on our Earth.
Known as the world’s strongest natural fibre, linen is the unsung hero of our Auguste collections.
Long-lasting and gentle on the skin, linen is made from fibres of the flax plant making it one of the most sustainable fabrics around. The flax plant is super resilient, requires very little water and can grow in poor soil. Need a little more convincing? Linen is also recyclable and biodegradable.
Soft, strong and good for the planet, ECONYL® is the perfect choice for our swimwear. The recycled polyamide is 100% regenerated from pre- and post-consumer waste, including discarded plastic, fishing net and fabric scraps. This waste, destined for landfill or to spend years causing havoc in our oceans, is instead processed into superior quality Italian nylon that’s twice as resistant to chlorine, suntan creams and oils over standard swim fabrications – and certain to be enjoyed for years to come.
Considered an environmental super fibre, hemp is one of the strongest and most durable of all natural threads. You’ll find it blended with organic cotton in all our new tees! As a renewable resource, it takes as little as 100 days to cultivate and requires little water to produce significantly more fibre per acre compared to linen, flax and cotton. It supplies its own nutrients to the soil, which replenishes its fertility, needing no toxic chemicals, pesticides and insecticides in order to grow (and making it biodegradable).
Feels like silk, breathes like cotton – what isn’t there to love about cupro. A regenerated cellulose fibre derived from cotton linter (the ultrafine silky fibres that stick to the seeds of the cotton plant after it has been ginned), it is silky soft and regulates body temperature. Furthermore, the closed loop production means that the water used in the processing can be reused as the ammonia used can be easily extracted from the water.
Known for its durability and strength, we use ramie in our overalls. It’s one of the oldest natural plant fibres in the world and can be harvested up to 3-4 times a year, which gives it a fantastic yield. It uses significantly less water than other natural crops like cotton to produce. Additionally, it has an ability to hold shape, reduce wrinkling and is one of the strongest natural fibres. Its natural resistance to bacteria, mildew and mould means that ramie is able to grow without the use of toxic herbicides or pesticides.
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