In 2016, Auguste joined 1% For The Planet – a global movement of businesses committed to investing in a healthier future for our planet. This promise is all about contributing consistently no matter what other initiatives we have going on and paving the way for corporate responsibility.
Through this movement, Auguste has pledged to donate 1% of our annual sales to the preservation and restoration of the natural environment through grassroots charities very close to the heart of our founder, Ebony Eagles. Currently we are donating to The Australian Marine Conservation Society and the Orangutan Land Trust.
"I think of it as a kind of "earth tax" for being polluters and using up natural resources. I believe that all of our taxes should be resource taxes."
Yvon Chouinard – Founder of 1% For The Planet
Find out more about 1% at onepercentfortheplanet.org
While our membership with 1% For The Planet is about contributing consistently, there are always events that call for extra aid and issues that draw our attention in a different capacity. Let us take you through our other social and environmental initiatives below.