Inspire, innovate and act - by putting our energy in the right places, together, we can create a revolution. 

One Tree Planted is a non-profit organisation facilitating a greener type of growth, planting millions of trees globally through local partnerships. Since 2019, Auguste and One Tree Planted have offered you the option to add a tree to your cart for just $1.50, and we match your donation one for one. With your help, our little green thumbs have planted 17,000 trees from the Gold Coast to Grafton, creating an uninterrupted pathway for our native Koalas to live and graze along the way.

The deadly Australian bushfire season of 2019/2020 was worse than we had ever seen before. More than 2400 homes were destroyed in New South Wales alone, over 5.5 million hectares in the state burned, over a billion animals perished, and our volunteers were relentless.

To support the tireless efforts of the New South Wales Rural Fire Service, Auguste donated 100% of sales for 24 hours to aid the firefighters and their heroic work.

The devastating Australian bushfire season of 2019/2020 saw approximately a third of the wild Koala population perish in the fires. In response, Auguste sponsored fifty wild koalas with the Port Macquarie Koala Hospital, a wildlife rehabilitation facility dedicated to saving the lives of our precious koalas. Each adoption assists in rescuing and treating injured koalas, their release back into the wild and the conservation and expansion of those habitats.

A global champion for gender equality, UN Women is the United Nations entity established to accelerate progress to meet the needs of women and girls worldwide. In 2018, Auguste released a limited edition UN Women tees as a call to action to unite women in the push for gender equality. In partnership with UN Women, we donated 100% of the retail price of each tee to help continue their crucial work.

Bullying is pervasive and painful, with harmful effects on social development. It has no time, it has no place, and yet for many, there’s no escaping it. In 2019, Auguste partnered with the Alannah & Madeline Foundation’s National Centre Against Bullying and The Cybersmile Foundation to take
a stand against bullying. We designed the unisex “Hero” tee to support victims of bullying with 100% of the proceeds donated to our partner charities.

Over the last 30 years, it is estimated that the Bornean orangutan population has declined by more than 75%, with roughly only 54,000 left in the wild. Having called Indonesia home for over a decade, this is an issue that is very close to our founder’s heart. In 2016, Auguste began supporting charities like Orangutan Outreach, Borneo Orangutan Survival Foundation and the Orangutan Land Trust - working to conserve these beautiful creatures.

The welfare and health of animals all over the world is a concern we all should actively share, particularly in a time when habitats are increasingly threatened by human intervention. Founded as an animal rescue program, the International Animal Rescue is a recipient of our support through our partnership with 1% For The Planet. Their mission to create a world where animals and humans coexist in a sustainable ecosystem is one we’re proud to contribute to on an ongoing basis.

Being a brand that calls Byron Bay home, we cherish the ocean. The Australian Marine Conservation Society works to reduce fatal coral bleaching and protect the Great Barrier Reef from land erosion, industrialisation and sediment runoff. Since 2017, Auguste has supported the AMCS through our partnership with 1% For The Planet, along with our Protect Our Reef tee. 100% of the retail price was donated to AMCS.

In 2017, we ran the ‘90 Days of Change’ campaign to support Borneo Orangutan Survival - we sponsored an orangutan adoption on behalf of an online customer every day for 90 days. When an infant orangutan is taken away from its mother, they do not learn the necessary survival skills. The BOS team dedicates itself to providing these skills so that they may return to the wild.